Abstract

Revaz Gvelesiani 
 E-mail: revaz.gvelesiani@tsu.ge 
 Doctor of Economic Sciences, professor Ivane Javakhishvili Tbilisi State University 
 Tbilisi, Georgia
 https://orcid.org/0000-0001-7398-2824
 
 Givi Bedianashvili 
 E-mail: givi.bedianashvili@tsu.ge 
 Doctor of Economic Sciences, associate professor Ivane Javakhishvili Tbilisi State University 
 Tbilisi, Georgia
 https://orcid.org/0000-0003-4521-737X
 Abstract. The starting point for economic policy analysis is the difference between what exists and what should exist. Therefore, opinions (views) about what should be, can be used to assess the observed economic situation and development. Therefore, it is possible to come up with recommendations on how to avoid differences between what exists and what should exist. In reality, we find factual events that any person can check. There are also desirable events that go beyond such a check. It is on the basis of their comparison that the content of both evaluations and recommendations is formed. Normative views express subjective desires, so the result of the evaluation can not be considered "right” or “wrong”. It is possible that the entity (or economic interest group) will consider them acceptable or even reject them. In the context of shaping economic policy, in the process of determining the long-term socio-economic development prospects of the country, it is very important to ensure the Targeted orientation of macroeconomic parameters. In addition, the level of economy and social sphere of a particular country, the state of entrepreneurial activity, and the business environment in general, the peculiarities of cultural characteristics should be taken into account. The systematic representation of the goal complex and its reflection in the process of economic policymaking becomes especially relevant in development emergencies and in conditions of increased uncertainty. Knowledge economics and digital technologies allow the development of a long-term socio-economic strategy with more adequate and better goal orientation.

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