Abstract
This work intends to study the latest trends in building branch systems, testing a mathematical model in the Italian banking sector at its current state of art. Particular attention is given to which is the relationship that links evolution, in terms of technology and needs, both of bank and customers, with physical spaces (branches).The questions that will be possibly answered are: what is the value of a banking branch system and how building strategies can impact on it? How should they be located in the territory? What construction form should they take to adapt to the new needs?A meta-design has been developed to identify the guidelines to be followed and the interventions to be taken in practice, by simulating a business case that, through the application of a multi criteria analysis, can be a reference for credit institutions. The developed methodology is then applied to a portion of the city of Milan, in order to practically experiment the feasibility and the outcomes.
Highlights
The digitalization of services and processes as well as the change in customers’ needs are having a great impact on the physical distribution of stores and offices (Borkovskaya V.G, 2014) including bank branches: in broad terms, bank branches are very much like any other retail channel (Ferreira et al, 2011).These factors, along with the world financial crisis of 2008, are the main responsible of the need for a reorganization of the banks’ branch structure and system
The questions that will be possibly answered are: what is the value of a banking branch system and how building strategies can impact on it? How should they be located in the territory? What construction form should they take to adapt to the new needs? A meta-design has been developed to identify the guidelines to be followed and the interventions to be taken in practice, by simulating a business case that, through the application of a multi criteria analysis, can be a reference for credit institutions
4.1 Preliminary Analysis The core part of the methodology consists of the application of a multicriteria analysis (MCA) aimed to provide a decision-making tool useful in the process of branches’ reorganization
Summary
The digitalization of services and processes as well as the change in customers’ needs are having a great impact on the physical distribution of stores and offices (Borkovskaya V.G, 2014) including bank branches: in broad terms, bank branches are very much like any other retail channel (Ferreira et al, 2011).These factors, along with the world financial crisis of 2008, are the main responsible of the need for a reorganization of the banks’ branch structure and system. Through the analysis of the global trends and researching on the ideal way to redevelop a branch system, this work aims to provide a practical tool which can be implemented by medium-large sized banks to optimize their territorial presence. This process will enable credit institutions to save significant amounts of money every year, and to redesign the image of themselves which is transmitted to customers After the expansion phase of the distribution network of the banks that characterized the sector until 2008, in the last years there has been a partial reduction of branches, correspondent 3,941 closures on the whole Italian territory in the period 20082015 (Ambrosio et al, 2016).
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