Abstract
This article shows an application of the metaheuristic tabu algorithm for resolution by domains to the optimisation of navigating an online banking webpage. In this algorithm a ‘memory’ is created that stores the last moves made in the navigation which, if repeated, produce results already explored. This ‘memory’ would serve to impede the pathway to those results. The properties of this algorithm make it ideal for optimising webpage navigation by reducing waiting times and ‘noise’ (irrelevant information) in the search for information and consequently a reduction in abandonment and a better quality of navigation is achieved.
Highlights
This article shows an application of the metaheuristic tabu algorithm for resolution by domains to the optimisation of navigating an online banking webpage
This algorithm benefits from a ‘memory’ which stores the last moves made and which can be used to ‘remember’ solutions already explored. This ‘memory’ serves to impede the pathway to those solutions. The properties of this algorithm make it ideal to optimise the navigation of webpages, reducing waiting times and ‘noise’ in the search for information, and as such, there is a reduction in abandonment and a better quality of navigation
The great inconvenience in the use of heuristic methods is that it is not possible to know beforehand the quality of the solution they produce, making unknown the proximity of said solution to the global optimum
Summary
This article shows an application of the metaheuristic tabu algorithm for resolution by domains to the optimisation of navigating an online banking webpage. The properties of this algorithm make it ideal for optimising webpage navigation by reducing waiting times and ‘noise’ (irrelevant information) in the search for information and a reduction in abandonment and a better quality of navigation is achieved. The properties of this algorithm make it ideal to optimise the navigation of webpages, reducing waiting times and ‘noise’ (irrelevant information) in the search for information, and as such, there is a reduction in abandonment and a better quality of navigation.
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