Methodology of the Rand 2016 Presidential Election Panel Survey (PEPS)

Abstract

The RAND 2016 Presidential Election Panel Survey (PEPS) uses the American Life Panel (ALP) to study voting intentions, public opinion, and voter behavior. The ALP is a scientifically recruited internet panel. Using the ALP allows us to contact the same people over time to study the evolution of their voting intentions, behavior and opinions. Furthermore, we follow previous RAND election polling by asking respondents about their voting intentions in probabilistic terms (percent chance), which improves forecasts. This document provides a detailed description of our methodology.