METHODOLOGY OF GAS STATIONS EVALUATION

Abstract

Introduction. In Ukraine, the transit traffic flow, the number of freight, passenger and private vehicles is growing every year, which leads to a constant increase in the number of gas stations. The gas station market is a market of stiff competition, closed to beginners. It is almost impossible for non-affiliated persons to obtain information on real purchase and sale agreements. In view of this fact, the issue of developing methodological and applied principles for estimating the cost of gas stations and identifying generalizing trends in its dynamics is relevant. Purpose. The purpose of the article is to study the methodological provisions and develop methodological and practical recommendations for determining the cost of gas stations. Method (methodology). To achieve this goal, the following methods were used: factor analysis, synthesis, systematization and generalization, the method of causation, system analysis, graphical method. Results. In the paper the factors that affect the cost of gas stations is identified, the determinants of which are the location, brand, number of filling stations, storage capacity and speed of service. It is substantiated that the main conditions for adequate assessment of gas stations are a practical understanding of the peculiarities of doing business, the state of the industry, prospects and forecasts of its development, as well as a detailed analysis of the market. An analysis of the gas station market was carried out, based on the results of which the level of fuel prices, minimum and maximum prices for different types of fuel in Ukraine were determined. It is proved that the main methodological approach used in the evaluation of gas stations is the income approach. An algorithm for calculating the cost of gas stations has been developed. It is not possible to build a cash flow model if there is no qualitative forecast of the expected amount of profit, which is directly affected by the past experience of the entity. Therefore, when evaluating gas stations, it is necessary to use the data contained in the financial reporting forms. To confirm the stability of income, it is useful to analyze the stable ratios and general trends between turnover (potential gross income) and key cost items, such as procurement, staff costs, etc. The necessity of determining the size of the share of the value of the land plot in the total cost of gas stations is substantiated. The value of the land is determined by the balance of income that falls on it. The formula for calculating this ratio is given. The components of costs for the construction of gas stations are determined.