Methodology of assessing the readiness of the enterprise to export activities

Abstract

Introduction. Russia's full-scale war against Ukraine has a significant impact on the foreign economic activity of Ukrainian enterprises. An overview of the situation inside the Ukrainian market and the presented statistical information about changes in the export sector provide a clearer picture of the situation today, namely how the war affected the volume of exports and changed the leaders among the importing countries of Ukrainian products. Comparison of the export market before and after the start of the full-scale invasion, changes in the structure of supplies of Ukrainian products abroad. The sectoral analysis of Ukraine's export reduction is presented. In order to determine the readiness and possibility of expanding the company's activities to the export market, criteria are proposed with a detailed description of issues for evaluating and analyzing its goods or services. The purpose of the article is to highlight the state of foreign economic activity in Ukraine and the impact of the full-scale Russian invasion on export activity. Also, the purpose of the article is to determine the criteria that will help the company assess its readiness to enter foreign markets. The method (methodology) of research includes a number of general scientific research methods, namely: the method of theoretical generalization, the abstract-logical method, and the method of grouping. The results. The described criteria are considered through the lens of martial law, which is quite relevant today. Every enterprise in Ukraine has suffered losses, one of the most effective ways to compensate material losses is to enter new markets. Namely, the conquest of foreign consumers. Thanks to the listed criteria, the company can become competitive with the least amount of time and minimal material costs.