"Methodology model for global poverty intervention significantly reduces cumulative poverty, using social marketing techniques(Working Paper II) Methodology development review paper"

Abstract

Purpose: To review the traditional responses to cumulative poverty (multidimensional poverty) processes and offer a solution, through the Methodology Model for Global Poverty Intervention (MMGPI), whilst using social marketing technique. Design/Methodology: It was a cross-case analysis in which the paper explores approaches that have been experimented previously in tackling poverty across the globe with meaningful outcomes. The paper posed the critical question why these previous approaches have fallen short of overcoming the threat of poverty, despite the huge sums and research efforts committed to eliminating extreme poverty? Upon evaluating the critical variable-factors that mitigate against traditional approaches, the authors suggest the new MMGPI, with an Implementation joint programme of Action (IJPA). (The new MMGPI is multidimensional in nature; in that it has a Multidimensional Poverty Index-(MPI). The new MMGPI-IJPA model is user-and-eco-friendly and retains the multidimensional paradigm. This extension was achieved through literature research, the development of methodology (MMGPI) adopting a mixed methods approach and strategy conference. Findings: The findings from examining literature documentary evidence from previous attempts indicated a new methodology is needed for global use. The review also suggests the needs of vulnerable peoples: young people and communities, children/mothers(women), people with disabilities (PWDs), pensioners, minority ethnic/faith groups have largely been ignored. More needed to be done to address their needs and involving, empower and engage them. This would save lives, improve quality of lives, as well as improve conditions of living. The findings are inconclusive; therefore, more research is needed with new data set. We argue identifying and tackling the root-causes, experiences, challenges, impact, and solutions through the methodology model for global poverty intervention would significantly reduce multidimensional poverty (cumulative poverty).