Methodology for predictive socio-cultural design

Abstract

This article examines the main methodological provisions for the theory and practice of predictive socio-cultural design. The article examines the main problems, which the developers of projects in the socio-cultural sphere are facing; emphasizes the communicative content and project activities focus; analyses the achievements of the Russian school of predictive social design initiated by T.M. Dridze and their significance for modern design practice. The theoretical and activity-related, as well as systematic and situational analyses of project activity in terms of the social interaction paradigm are considered to be the initial methodological requirements. The social levels of this interaction and the corresponding strategies for project activities are of particular attention. The leading role of the cultural content and the cultural context of predictive socio-cultural design is highlighted in the critical analysis of the project experience accumulated during the autonomous sociological approach and social engineering, which remain insufficiently effective in their development and implementation.