Abstract

Any firm has to adapt to a changing business environment to operate successfully. In the 21st century, they have to work actively on adaptive business plans and have some long-term plans, as the degree of uncertainty in the business environment increases steadily while the adaptive competencies help the firm to develop a competitive advantage over the environment. We can talk a lot to describe the business landscape of the last decade, however the only thing that can be said with certainty is that during this period there have never been certain, obvious radical changes. As business cycles and processes in the world become more rapidly accelerated, we can more strongly criticize the traditional strategic planning process, which offers small alternatives of business scenarios and focuses less on radical changes in market demand. Against this background, we want to focus on the importance of developing an adaptive business plan and discuss its development methodology for firms. Keywords: Adaptation, Business Plan, Adaptive Management, Adaptive Measures Complex, Competitive Advantage.

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