Methodology for Designing a Collaborative Business Model – Case Study Aerospace Cluster

Abstract

Innovation is a key skill of companies. The academic literature on innovation in product development is well documented and abundant. However, the one according to innovation at the level of collaborative business models is less available and rarely addressed. We are going to focus on innovation in terms of collaborative business model, more specifically on companies operating in a cluster. In 2020, it is necessary for companies to collaborate. However, when the time comes to carry out collaboration, they encounter different challenges. In order to act and try to resolve them, we will propose the design of a collaborative business model specifically for companies operating in a cluster. In this article, we will present the state of the art at the level of clusters as well as business models. We will then present our problematic relating to the need to collaborate between the companies belonging to a cluster. As an example, we will be referring to the Quebec aerospace cluster. We will end with the presentation of a proposal for a collaborative business model, which was developed by using three business model representations and performed validation interviews with key people. The model will be presented according to the Osterwalder and Pigneur business model canvas. Ultimately, the collaborative business model will allow clustered businesses not only to collaborate more effectively with one another, but also to distribute the gains to all businesses in the cluster.