Abstract
Purpose This paper aims to map the creation and evolution of centering resonance analysis (CRA). This method was an innovative approach developed to conduct textual content analysis in a semi-automatic, theory-informed and analytically rigorous way. Nevertheless, despite its robust procedures to analyze documents and interviews, CRA is still broadly unknown and scarcely used in management research. Design/methodology/approach To track CRA’s development, the roadmapping approach was properly adapted. The traditional time-based multi-layered map format was customized to depict, graphically, the results obtained from a systematic literature review of the main CRA publications. Findings In total, 19 papers were reviewed, from the method’s introduction in 2002 to its last tracked methodological development. In all, 26 types of CRA analysis were identified and grouped in five categories. The most innovative procedures in each group were discussed and exemplified. Finally, a CRA methodological roadmap was presented, including a layered typology of the publications, in terms of their focus and innovativeness; the number of analysis conducted in each publication; references for further CRA development; a segmentation and description of the main publication periods; main turning points; citation-based relationships; and four possible future scenarios for CRA as a method. Originality/value This paper offers a unique and comprehensive review of CRA’s development, favoring its broader use in management research. In addition, it develops an adapted version of the roadmapping approach, customized for mapping methodological innovations over time.
Highlights
Case studies have been essential to the development of management theories
The underlying proposition of this paper is that management research does not satisfactorily explore the methodological innovations that are applicable to case analysis, despite their potential for theoretical development
We have argued for a widespread use of centering resonance analysis (CRA) because, as our literature review emphasizes, it is still a relatively unknown method, but considerably useful to analytical approaches involving written or transcribed materials
Summary
Case studies have been essential to the development of management theories. The evolution of strategic management research – both worldwide (Herrmann, 2005; Hitt et al, 1998; Hoskisson et al, 1999; Ketchen et al, 2008) and in Brazil (Colla et al, 2011; Walter et al, 2008) – exemplify it.© Jonathan Simões Freitas, Jéssica Castilho Andrade Ferreira, André Azevedo Renno Campos, Júlio Cézar Fonseca de Melo, Lin Chih Cheng and Carlos Alberto Gonçalves. Case studies have been essential to the development of management theories. The evolution of strategic management research – both worldwide (Herrmann, 2005; Hitt et al, 1998; Hoskisson et al, 1999; Ketchen et al, 2008) and in Brazil (Colla et al, 2011; Walter et al, 2008) – exemplify it. © Jonathan Simões Freitas, Jéssica Castilho Andrade Ferreira, André Azevedo Renno Campos, Júlio Cézar Fonseca de Melo, Lin Chih Cheng and Carlos Alberto Gonçalves. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode
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