Abstract
Focus groups have become a popular method of data collection in qualitative health sciences research. However, focus group data analysis is complex, as three levels of data exist: individual, group and group interaction data. The most under‐utilized and re‐ported is group interaction data. Group interaction data reflects the interactive patterns within focus groups. The purpose of this presentation is to discuss the following questions regarding focus group data analysis: How should the three levels of data be (a) analyzed; (b) integrated and; (c) reported? The discussion of methodological issues related to these questions will be based on the results of a literature review and data from the author's focus group re‐search on the aging experience of well older women.
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