Abstract
In recent years, an increasing number of shared and on-demand mobility services were deployed in several cities. Most of these services utilize virtual stops as pick-up and drop-off points due to a better service efficiency compared to a door-to-door operating policy. Virtual stops do not include any physical element of a conventional bus stop. Therefore, they are only visible on a mobile device with the proper application. Emerging from the flexibility of distributing virtual stops, strategic considerations are essential to optimize the service quality and usability. This work introduces three approaches to identify locations for virtual stops, followed by methodological strategies. Different characteristics are obtained by applying these methods, assessed by a comprehensive utility analysis regarding users’ and providers’ perspectives. The evaluation shows that for users, virtual stops located at streetlamps are the most advantageous. In contrast, providers benefit from virtual stops at intersections, mainly due to better routing efficiency.
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