Abstract

Relevance. The motivation to learn a language and form a new linguistic identity is more relevant than ever since languages, more and less spread, are the means of communication in the modern globalised world. Purpose. The aim of the article was to outline the model of its formation, with the steps to achieve it, which include considering the structure of the phenomenon, recognising the ways of language identity formation, determining the approaches to its formation, and also to single out the important components. Methodology. The study used the basic methods of knowledge: analysis and synthesis, induction and deduction, and general scientific methods: generalisation, abstraction, classification, modelling, structural method, and method of analytic and synthetic processing of information. Results. The notion of linguistic personality has been defined, and approaches to describing its structure have been studied. It is pointed out that the development of linguistic personality is based on the specific structure of the concept of learning and the cultural potential inherent in it. An algorithm for the formation of a certain linguocultural type of linguistic personality is outlined, which supposes the allocation of conceptual, image-perceptual, and value aspects, and the presence of an important sociocultural component. It is highlighted that the basic element of the mentioned element is filled with ethnically specific components, defined as “the cultural potential of a linguistic personality”. It's also emphasised, that the theory of evolution of Kazakh linguistic personality needs to fill in its structural system characteristics, constructed on the basis of the results of the study of Kazakh linguistics. Conclusions. The valuable content in ethnolinguistics, ethnopedagogy, history, culturology, etc., that preserves and enriches the Kazakh culture, is established, from where the material should be derived. The article is of interest to linguists, who study linguistic personality, culturologists, educators, and sociologists.

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