Methodological Approaches to Development Strategies for the Tourism and Hospitality Industry Enterprises

Elena Evgenievna Konovalova,Yuri Mikhailovich Lagusev,Tatiana Viktorovna Uhina,Olga Pavlovna Zvyagintseva,Elena Vladimirovna Yudina

doi:10.14419/ijet.v7i4.38.24483

Elena Evgenievna Konovalova, Yuri Mikhailovich Lagusev + Show 3 more

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https://doi.org/10.14419/ijet.v7i4.38.24483

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Abstract

The article is concerned with methodological approaches to development strategies for tourism and hospitality industry enterprises. It has been found that most regions, local tourist destinations, tourism and hospitality industry businesses do not have any clear formalized strategy. It was determined that some tourism and hospitality industry businesses apply only individual elements of strategic management, i.e. do not have an integrated system of strategic management. Methodological tools have been proposed for elaborating development strategies for tourism and hospitality industry enterprises, which show that strategic management, which is methodological by nature, i.e. is characterized by the conceptual approach and panoramic vision, cannot give an exact and clear view of the tourism industry’s future. It was proved that strategic management cannot be limited to a set of universal and routine rules, procedures or schemes. It was defined that strategic management requires great efforts, time and resources to make the activity of tourism and hospitality industry businesses remarkable.

Highlights

The contemporary theory of studying the scientific basis for the elaboration of development strategies in the tourism and hospitality industry is based on the paradigm of the theory of services since tourism services are the basis for the development of a complex tourism product and are connected with all non-material sectors of the economy
When studying the strategic development of the tourism and hospitality industry in general, it is essential to define the stages of strategy development
To make clear division of the rights, duties and authority to take and execute managerial decisions, it is proposed to elaborate development strategies for enterprises of the tourism and hospitality industry based on the principle of hierarchy by defining four levels of development and relevant documents aimed at development at each level (national strategy, regional strategy, strategy of a specific destination and strategy of a tourism and hospitality company)

Summary

Introduction

The contemporary theory of studying the scientific basis for the elaboration of development strategies in the tourism and hospitality industry is based on the paradigm of the theory of services since tourism services are the basis for the development of a complex tourism product and are connected with all non-material sectors of the economy. The role of the services sector in Russia’s gross domestic product has slightly changed. This was mainly driven by a sharp decline in production in the manufacturing sector which, in turn, caused shifts in the state’s economic policy priorities. For this reason, a bigger role and wider scope of the services sector, to which the tourism and hospitality industry belongs, in the country’s GDP confirms an increase in the circulation of capital among various industries and the possibility of a synergetic effect for the entire national economy. New development patterns have emerged, requiring constant revision, deepening and renovation of the current theories, concepts and models

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