METHODOLOGICAL APPROACH TO INFORMATION SUPPORT OF INNOVATION ACTIVITIES IN THE CONDITIONS OF ECONOMY DIGITALIZATION

Abstract

Fast scientific and technical progress brings about the emergence and rapid spread of new information technologies in society – the so-called society digitalization. The economic systems of many countries are searching for effective ways of using the achievements of society digitalization for economic growth. One of the strategic goals of Ukraine is development of the digital economy, which is characterized by the growing efficiency of economic activities of subjects at the expense of using the achievements of society digitalization. The basis for the development of the digital economy has been created for several decades. Until now, the widespread expansion and use of information technologies (hereinafter IT) and the Internet have triggered the formation of an information technology paradigm of a new quality society. Information resources and technologies have been combined into an aggregate, where a variety of IT forms single properties for subjects. For example, digital information and communication technologies connect thousands of online course providers and millions of online listeners around the world. Therefore, it can be affirmed that the process of radical transformation of business relations into digital ones, which are carried out in the electronic environment due to the constant processing of digital data in real time, has begun [1]. Increasingly, the client's search and selection of market offers takes place on a digital platform, which replaces e-mail, online stores and telephones in business communications. A widespread example is the digital transformation of the passenger transport market, but in many other types of economic activity (banking, education) qualitative changes in the information technology paradigm are also an impetus for creating innovations [1, 2]. The achievements of society digitalization include the following: active use of IT by citizens in business and personal communications, which allows collecting data (digital footprints) about their activities, interactions with mobile applications, web services, place and time of events; growing popularity of a new channel for communication of business entities with customers and partners through messengers. Previously, these opportunities were not available for use in economic activities. As a result of the acceleration of information flows, the volume of scientific, technical and socio-economic information resources, which represent value for innovative activity, increases many times. The intensive development of the IT infrastructure leads to an increase in computing power available in the economy, which can be simultaneously used in the processing and transmission of a growing amount of information. The construction of regulatory and legal support in the field of IT and information use is important for the development of the country's digital economy. The highlighted achievements of digitization should become a new source of innovative development of business entities in Ukraine, because these achievements result in the digital transformation of the basic elements of business models and processes. Namely, channels and methods of interaction with the client (supplier, partner) are replaced with digital ones, new sources of data collection and accumulation appear (Internet of Things, mobile computing devices, etc.), volumes of information and data grow exponentially [3]. Thus, the achievements of digitization can and should be used in all spheres of the economy. Ignoring the possibilities of digitalization will lead to the expansion of foreign developers and suppliers in Ukrainian markets.