Abstract
The study revealed the relevance of the problem of improving methodological and applied support for the formation and implementation of the state policy aimed at strengthening the competitive positions of business entities as a separate important sector of the country's national economy. The purpose of the article is to improve the methodological and applied principles of strengthening the competitive positions of the entrepreneurial sector in the national economy. It was concluded that the competitiveness of the entrepreneurial sector in the state is a complex systemic and dynamic category that determines the interrelationship of structural components, factor competitive advantages of economic agents (institutional and organizational, personnel, innovation, property, goods), target orientation on the formation of economic potential, ensuring structurally balanced development based on innovation. The functions of the state policy for strengthening the competitiveness of the entrepreneurial sector in the national economy are defined. It has been proven that the strengthening of factor competitive advantages of entrepreneurship requires proper financial support, in particular, conditions of equal access to financial markets, resources and activity rights, efficiency of investment and financial and economic activities, formation of prerequisites for increasing the level of business capitalization. The scientific novelty of the research results is that the dominant characteristics of the competitiveness of entrepreneurship have been substantiated, including the systemic interrelationship of structural components and factor competitive advantages of business entities (institutional-organizational, personnel, innovation, property, goods), target orientation towards a structurally balanced development and effective use of the economic potential of business on an innovative basis. Keywords: competitiveness; competitive positions; business sector; strategy; development policy.
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