Abstract
The article forms the author’s methodical toolkit for managing the portfolio of the professional education services, as well as the results of its application. To manage the portfolio of the professional education services it is proposed to analyse them in order to identify the most promising areas of activity of the higher education establishments in the market of the educational services. It is proposed to monitor the higher education establishments on the basis of the creation of the n-dimensional matrices, using which the business-units may be compared with each other according to the various criteria. With that end in view, the application of the matrix of the“Boston Consulting Group”is considered, but modified in such a way as, on the one hand, to preserve its main advantages including the simplicity of visual perception and the usual terminology, and on the other hand - to use it for the analysis of the portfolio of the professional education services, taking into account their features. The parameter K (market share) (the horizontal axis of the modified matrix) and the parameter T (demand in the market) (vertical axis of the matrix) serve as a characteristic of each service group. The results of the calculations show that the use of the Boston Consulting Group modified matrix in managing the portfolio of the professional education services will make it possible to allocate the professional education services that are in demand in the market and, consequently, to affect the education establishment competitiveness.
Highlights
Due to the transition of the state universities to autonomy, the conditions for the activity conducting of each institution change fundamentally
To manage the portfolio of the professional education services it is proposed to analyse them in order to identify the most promising areas of activity of the higher education establishments in the market of the educational services
With that end in view, the application of the matrix of the "Boston Consulting Group" is considered, but modified in such a way as, on the one hand, to preserve its main advantages including the simplicity of visual perception and the usual terminology, and on the other hand - to use it for the analysis of the portfolio of the professional education services, taking into account their features
Summary
Due to the transition of the state universities to autonomy, the conditions for the activity conducting of each institution change fundamentally. The competitive environment conditions in the professional education determine the transition of the higher education institutions to an entrepreneurial development model that involves a constant search and study of the new opportunities for improving their activities. In such conditions, the possibility to meet the forecasts of the labor market becomes urgent for the universities. The analysis meant to identify the promising areas of the higher education institutions activity will make it possible to identify the professional education services in demand in the labor market, which will enhance the universities image and competitiveness
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