Abstract

Dijital Dönüşüm, Kripto, Metaverse, MetaSpor, Para. Anahtar Kelimeler:Metaverse, MetaSpor,Dijital Dönüşüm, Kripto Para, Bitcoin, Ölçek Geliştirme Abstract The aim of this study is to develop a scale for metaverse, one of the most popular topics recently. In line with this aim, a trial form consisting of 26 items was created by receiving expert opinions to ensure content validity and then it was applied to 593 university students with an explanatory note describing for what purpose the trial form would be used. The data collected were analyzed with SPSS 22 and SPSS AMOS 24 software. First, Explanatory Factor Analysis (EFA) was performed and construct validity of the scale was tested. As a result of EFA, a construct consisting of four factors called technology, digitalization, social, lifestyle and 15 items was established. As a result of EFA, it was seen that these four factors corresponded 55,17% of the explained variance. To test the construct validity of the items “Confirmatory Factor Analysis” (CFA) was performed. With CFA, it was observed that goodness of fit indices (CMIN/df, RMSEA; GFI, CFI and SRMR) were within the values as they were supposed to be.As a result of EFA and CFA, the construct and item validity of the metaverse scale with four factors (technology, digitalization, social and lifestyle) and 15 items was checked. Cronbach Alpha reliability coefficient, the indicator for internal consistency of the entire 15-items scale, was found as .813. As a result of analysis, it was seen that metaverse scale was effective and reliable. In this sense, it is thought that the scale developed to be an effective data collection tools in terms of metaverse concept. Keywords:Metaverse, MetaSport, Digital Transformation, Crypto Currency, Bitcoin, Scale Development

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