Metaverse as the Future of Pakistan’s Tourism Industry

Abstract

Background: The Metaverse is a post-reality universe that merges physical reality with digital virtuality, creating a perpetual and persistent multiuser environment. There have been many studies covering the subject of metaverse. However, there are not many studies about the implications of the metaverse in Pakistan’s tourism industry which reveals a significant research gap in this area. Aim: The main purpose of the study is to adopt a review design to explore the subject of the metaverse and how it has assisted the tourism industry of different nations and discuss how it can benefit the tourism industry of Pakistan. Results: The discussion has highlighted the evolution of the Metaverse, its application in tourism, and the transformative potential it holds for the industry. Moreover, it underscores the importance of technological advancements in enhancing tourism experiences and fostering global connectivity. Conclusion: Overall, the exploration of the Metaverse's potential in revolutionizing global tourism, including its implications for Pakistan, underscores the imperative for stakeholders to embrace technological advancements for fostering sustainable growth, enhancing visitor experiences, and promoting cultural understanding.