Abstract

Currently regarded as ‘new publicity’, collaborative hypertext dictionaries owe their popularity to the assumption that truth might have various perspectives rather than a single explanation. Evaluated within the scope of Web 2.0 to refer to participatory culture and social networking, these online dictionaries have a noteworthy role in constructing discourses of inclusion and/or exclusion. Informed by the theory of Discourse and Ideology, this article critically examines discourse representations of women managers in an online collaborative dictionary launched in Turkey, ‘Ekşi Sözlük’. Critical discourse analysis was applied to entries whose title included kadın yönetici (women managers) to identify discursive strategies deployed in the portrayal of women managers. The findings unveil traces of online misogyny that is systematically perpetuated via a pejorative and marginalizing language that overwhelms positive depictions. Emerging themes include the perception of the presence of women managers as a threat and of their inadequacy in management on the basis of traditional gender stereotypes.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call