Abstract
Abstract Metaphors and metonymies are considered complex phenomena dependent on various factors. This paper looks at genre (as one of the many factors) to verify to what extent the subjective descriptions of a highly controversial and complex social topic such as whaling can be driven by discourse type. The whaling discourse was chosen because antiwhaling activist NGOs’ have had great success with their extensive social campaigns worldwide, while it is a highly controversial and politically charged topic. These unique features resulted in the emergence of advertising and political cartoons. By examining the similarities and differences between metaphors, metonymies, and other meaning-making tropes such as irony and hyperbole, the observed difference concerns both the intention behind the selection of source domains and a preference for favoring certain evaluative metaphorical expressions in one genre as opposed to another to have a distinct impact on its intended audience.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.