Metaphorical Representation Of The Conflict In The German Mediadiskurce

Abstract

Texts of modern mass media form a mass consciousness using various means. One of the most effective means of such impact is metaphor, which is not just a stylistic device from the cognitive point of view, but the way of knowing, structuring and explaining the world. Conceptual metaphors are the mediums of cultural conceptual information, they are considered the main means of conceptualization to understand and perceive one type of objects in terms of objects of another type, as a means of comprehension some abstract sphere in terms of more well - known specific sphere. The article deals with the peculiarities of metaphorical conceptualization of the conflict in mass media discourse. The research is based upon modern texts within German mass media. German mass media texts contain metaphorical expressions to compile metaphorical models based on the source arears of metaphorical transference "Man", "Society and social relations", "Nature", "War and military actions", "Game", "Artefacts", "Religion", "Music".The metaphorical models created in the texts of mass media conceptualize the reality and constituent fragments in the form of similarity to a man, his portrait or body, physiological or physical actions, behavior, connections and interpersonal relationships with other people. According to the quantitative analysis, the most productive kind of metaphor, used in the modern German Mass media texts to describe conflicts, arises physiological and play metaphors. The least productive metaphors turned out to be religious and musical metaphors by results to our research work.