Metaphorical Images Of Government In Russian Media Texts

Abstract

The article deals with the peculiarities of the influence of metaphors on the formation of the image of Russian authorities in domestic print media. The article focuses on the specifics of the impact of linguistic and cultural factors and their importance in the process of forming the image of power in the newspaper and journalistic discourse. The texts of Zavtra, Izvestia, Moskovsky Komsomolets, Nezavisimaya Gazeta, and Pravda newspapers of the 1990s were selected for analysis. The choice of newspapers is conditioned by their popularity among readers, while the choice of time period is connected with the active development of independent media in Russia. The article considers the metaphors that contribute to the formation of the image of power in the texts of newspapers, analyzes their impact on the creation of negative and positive features of the image. The object of the research is the image of power on the pages of Russian print media of the 1990s. The subject of the research is the semantics of metaphors influencing the formation of the image of the Russian authorities. As a result of this research, six key metaphors have been identified that help to create the image of power in media texts. It was concluded that it is necessary to focus on the semantics of metaphors in order to use them more accurately and regulate the literary and manipulative components of the newspaper's language.