Abstract
The purpose of this study was to examine the metaphors which were used to describe the concept “football coach” by some stakeholders in football, such as players, club officials and referees. Each individual (N= 389) within the study group was asked to reveal the single metaphor s/he has in mind in respect of the concept of football coach. The responses were analyzed with the qualitative method of content analysis through the core principles of social cognitive theory. Thirty-three metaphors and 4 conceptual categories were identified. Results showed that players used metaphors related to protective figure while club officials and referees referred to decision-maker figure. There were differences in use of metaphors based on the age of participants.
Highlights
Through the research process, “raising the bar” was our primary objective in terms of our research standards
The 4 conceptual categories developed as a part of this study in respect of the concept of football coach and the attributes of each category are described with references to the sample metaphoric expressions created and stated by the participants
The overall findings obtained reveal that the participants created 33 valid metaphors in respect of the concept of football coach
Summary
Through the research process, “raising the bar” was our primary objective in terms of our research standards. We read and reviewed a considerable amount of literature about metaphors because we didn’t want to “drop the ball.”. We’d like to give some examples about daily use of metaphors. As Lakoff and Johnson (1980) suggest, “Most of we think, experience and do is much a matter of metaphors”. They construct what we think (Hardcastle et al, 1985; Martinez et al, 2001), and what we think, believe, and feels affects how we behave (Bandura, 1986). Metaphors facilitate how we comprehend things around us. We wanted to use this effect in our study to create a better understanding of football coach
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