Metalinguistic activities as a focus of sociolinguistic research: Language Management Theory, its potential, and fields of application

Abstract

Abstract The paper aims at identifying common features in various fields of sociolinguistic research which would help rationalize methodological procedures and increase their efficiency. To this end, the paper discusses Language Management Theory, which focuses on the metalinguistic activities or behavior toward language of various social actors. Such metalinguistic activities represent a common denominator interconnecting seemingly heterogeneous fields of sociolinguistic research. The paper considers the possibilities of connecting such fields in various research areas. These include processes of language standardization and destandardization, the establishment of pluricentric standards, language attitudes research, the conceptualization of descriptive versus prescriptive linguistics, gender-related issues, language law, the management of multilingualism, and efforts aimed at strengthening the status of a language in a state or international organization. The discussion focuses on phenomena of agency, processes of the behavior toward language, the interconnection of the micro and macro levels of these processes, and the need to take socio-cultural, communicative as well as linguistic dimensions into consideration. Such a synthetic perspective would help generate and answer new fruitful research questions.