Abstract
The present study examines the use of metadiscourse in the introductions of marketing research articles. The corpus for this study comprises 40 introductions of research articles. Hyland’s (2004) model of metadiscourse has been employed as the analytical framework for the present study. The use of the different types of interactive and interactional metadiscourse in the set of introductions is looked at in addition to the use of the metadiscourse to realise the different communicative purposes in the introductions. The study is both quantitative and qualitative. Among other findings, the introductions are found to employ more interactive than interactional forms (average density of 0.78 vs. 0.52) that is the former is 1.5 times higher in number than the latter. In the interactive form of metadiscourse, evidentials (64.5% of all interactive uses) were the most frequent metadiscourse used in the introductions. The findings of the present study provide some insights into the teaching and learning of academic English writing for ESL (English as a Second Language) students.
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