Abstract
<p>Labels are an integral part of a product. Observing the labels on the packaging, especially food products is considered very important to do. However, the label of food packaging products receives less attention from consumers. Therefore, the public is required to be more ingenious in observing the label of food packaging products to avoid food security problems which have adverse health effects. The purpose of this study was to map the results of research on label reading behavior. The design of this study was a literature study of research results that can be accessed via the internet. The results showed that the behavior of reading food product labels was done before buying the product (Aulawi 2005; Susanto 2008; Kumalasari and Sjafei 2012). From the frequency of reading nutrition labels, it could be found out that 42.5 percent of consumers sometimes read and 30.2 percent often read food packaging labels (Andrias 2016). Of the 52 studies, 17 studies have shown that women often read more and notice label attributes on food product packaging. The most commonly read consumer label (Figure 3) was the kosher logo and nutritional value. Food products that are usually labeled are packaged foods. Nutrition and health claims are considered as a means of education for consumers - 14 percent to know new information and 86 percent of consumers decided to read the labels because of the outside factors, such as advertising, internet, or at school.</p>
Highlights
Labels are an integral part of a product
The public is required to be more ingenious in observing the label of food packaging products to avoid food security problems which have adverse health effects
The Puspitalena Research (2016) proves that only 12 nutritional and health claims are expressed by more than 50 percent of respondents as new information, namely: (1) Protein helps build and repair tissues; (2) Protein is an essential component in the growth and development of the child, (3) Vitamin A can help maintain the integrity of the surface layer; (5) With iron linoleic (LA) and alpha linolenic acid (ALA) as essential fatty acids; (7) With complete and balanced nutrition / complete and balanced nutrition can help your child's growth; (8) Source / high protein; (9) Source / high vitamin; (10) Source /
Summary
Labels are an integral part of a product. Consumer’s concern over packaged food product information tends to focus on nutritional value, expired date and the ingredients used in the product. The public is required to be more ingenious in observing the label of food packaging products to avoid food security problems which have adverse health effects It causes the increasingly complex information received by consumers (Rahayu et al, 2013). The purpose of this study was to map out research results on label reading behavior, among others: (1) label reading behavior on food products and time / situation reading packaging labels; (2) Social, economic and demographic characteristics of consumers reading the label; (3) The portion of the label that the consumer reads, i.e. what parts are read and the front label and / or back labels; (4) Food products normally labeled; (5) to know and understand the information contained on the label, among others: Food packaging design; Claims, food additives; Halal logo; Health messages surrounding non-communicable diseases on packaging labels; (6) The relationship between reading labels with nutritional knowledge; (7) Information contained on the label taken into consideration at the time of purchase; (8) The influence of label reading behavior with the purchase of food packaging; And (9) Recommendations on research topics related to food labeling
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