Abstract
The meta-analysis combines 230 investigations of counterattitudinal advocacy (CAA). The results indicate that CAA efforts are effective . Effect sizes varied little across four different methods of CAA induction (choice, task commitment, publicity, argument source). However, an additive cues model (ACM) demonstrates that as the number of elements increases, so does the size of the change in attitude. The results support the effectiveness of counterattitudinal message generation tasks and compare favorably to traditional persuasive message reception investigations.
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