Abstract
In line with the social morphogenetic approach, this article explores the role of meta-reflexivity in responsible concerns and actions oriented toward achieving a sustainable society. Based on the case study of Slovenia, this article addresses individuals’ social and environmental responsibility by considering the relationships between their attitudes, intentions and behavior. It draws on a survey questionnaire that includes the reflexivity measurement tool. The path-analysis is applied to consider the aspects of responsibility as endogenous variables, while the social/cultural conditions (age, gender, educational level, income and the survey wave) and meta-reflexivity as a specific mode of inner dialog are included as exogenous variables. A coherent index of socially and environmentally responsible behavior can be constructed and explained by social/cultural conditions and meta-reflexivity. The COVID-19 pandemic indicates negative effects on responsibility, mostly due to a decline in meta-reflexivity. The study reveals two different—although not mutually exclusive—paths towards socially and environmentally responsible behavior. The first one is based on a combination of well-established values, habits and inertia. This behavior is more typical for older generations, as indicated by the impact of age. The second one is mostly based on critical, meta-reflexive thinking and it is more typical for younger, more educated and more affluent people.
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