Message from the Executive Director: Thought Leadership at SMPTE

Abstract

<fig orientation="portrait" position="float" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> <graphic orientation="portrait" position="float" xlink:href="lange-2817802.tif"/> </fig> What is thought leadership? Well, it is a bit of a thing these days. Perhaps some would say a marketing “buzz word.” Many organizations use the term to differentiate themselves in the marketplace by offering their customers a deeper understanding of their technology, thereby establishing themselves as experts and as leaders. The rationale is that as these thought leaders provide more information that is innovative and thought-provoking, customers will see them as leaders who matter and companies that they want to follow.