Abstract

This paper studies the nature and the importance of the link between macro and micro levels of innovation management in the knowledge society of Denmark, Sweden, USA, India, Russia, and Moldova, suggesting that countries with different levels of knowledge society development have different link types between the macro and micro levels of innovation management. In particular, findings show that countries with a higher level of knowledge society development have a two-way mediation process between the micro and macro levels of innovation management while countries with lower level of knowledge society development tend towards a “one-direction” link. This paper argues that innovation management can only be fully effective through paying attention to this intersection, which is free of biases inherent in each individually. The authors conclude by introducing a “meso-level” indicator for knowledge society development and underline areas of further research in the field.

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