Meriton’s Strong development in Australia and its globalization

Abstract

With the sustainable development of Australia’s property development, there are a considerable number of investors presenting a dramatic interest in Australian real estate. Not only that, the boom of immigration in Australia leads to the undersupply of the Australian real estate market. For this reason, the success of the immigrant market will increase the domestic competitiveness of Australian property development companies. In this situation, the leader of Australia’s property development, Meriton have published a series of strategy to occupy the immigrant market and it is also incredibly significant for the public to have an awareness of the distinctive advantage for Meriton in Australia’s property development. In this situation, this essay will provide a detailed analysis of Meriton and its strategy for immigrants, which includes marketing strategy for immigrants and globalization of Meriton, one of the most successful property development companies in Australia. This essay will introduce Meriton to investors and the sustainable development of Meriton to address the increasing importance of immigrants in the Australian property development industry.