Abstract

Digital technology giants dominate the list of the largest publicly traded companies worldwide. This book analyses mergers and acquisitions by these firms from three perspectives—it examines the effect of such activity on the value of the acquirer and on the value of different groups of rivals, and compares it with the effect of other firms’ acquisitions. The author integrates research from finance, information systems, strategy and economics, and investigates the aforementioned value effects on different types of companies. He identifies factors that drive value creation and discusses them in relation to the market environment, digital giants’ special role and potential managerial motives.

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