Merger And Aquisitions: A Case From Indian Telecom Sector Vodafone & Idea

Abstract

Merger and Acquisitions have always been one of the a single operation base with 31 million customers, the strategies to enter into the intemational market creating company has expanded its operations across the country a synergy for both the companies. The world market has to cover all 22 telecom circles and scrvice 210 million witnessed a number of mergers and acquisitions which customers. This journey is a strong testimony of had the same vision and the objective. Talking about Vodafone's commitment and success in a highly Indian market which had many mergers and competitive and price sensitive market. acquisitions in the past and will also is having many more in the coming future. Taking an example of the Indian Telecom sector where we had Unitech-Telenor, Hutch-Vodafone and now there is ldea-Vodatone. The with Voda fone. majority stake in Hutchinson Essar in May 2007. From At Vodafone India, They believe that their customers are at thec heart of everything that they do. That's why over 210 million Indians have chosen to stay connected case which this paper will discuss is the case of the merger of Vodafone with Tdea. We all are aware that They have the knowledge of global best practices along Vodafone acquired Hutch and entered into the Indian with the deep exposure to local markets which has made Telecom sector where we saw changes in its services and advertising campaign from Pug to ZooZoos to love Since commencing operations in 2007, they have couples to Bala and her wife to the last one Christmas consistently been awarded for the best-in-class song. The campaign has always focused on its high network, powerful brand, unique distribution and network range as well as best services at a minimal cost. unmatched customer service. Whether an individual or After the 4G network the company's campaign also enterprise, their customers always receive world-class focused on the high speed internet services with services that cater to theirneeds. exciting data packages at cheaper rates. As per the deal Idea Cellular is an Aditya Birla Group Company, India's structure, Vodafore and Aditya Birla Group will hold 50 first truly multinational corporation. Idea is a pan-India percent and 21.1 percent respectively in the combined integrated wireless broadband operator offering 2G, 3G entity. The case will throw light on the merger of the Vodafone with Idea creating a best synergy eiiect to operations, and ISP license. Idea is one of the top three capture the market share. The Case will also highlight mobile operators in India, with annual revenue in major advertising campaigns of the Vodafone and excess of USD 5 billion and a revenue market share of strategy behind them.