Merger and Acquisitions of Internet Companies: A Comprehensive Analysis

Abstract

With the rapid development of the Internet, the world has entered the Internet era - new technologies such as Big data, artificial intelligence and cloud computing are rapidly changing people's lifestyle and consumption concepts. At the same time, competition among internet companies is also very fierce, and after rapid growth, internet companies will also face certain business growth bottlenecks. In this context, if a company wants to expand its business scale, in addition to relying on its own endogenous growth, it usually chooses to implement mergers or acquisitions. By integrating the advantageous resources of enterprises in the same industry or upstream and downstream, the goal is to integrate the value chain, increase market share, and achieve diversified development. This article compares and analyzes two merger and acquisition cases in the Chinese internet industry, exploring the key factors behind mergers and acquisitions, and hoping to provide some inspiration for the merger and acquisition of internet enterprises.