Abstract
Research into the profitability dynamics of the banking sector is continuously current, significant, and complex. Bearing that in mind, this paper measures and analyzes the profitability dynamics of the banking sector in Serbia using FLMAW-MARCOS methods. The empirical results obtained by applying the given methodology show that the five best years of achieved profitability in the banking sector in Serbia in the period 2008 - 2022 are in order: 2018, 2017, 2008, 2019 and 2022. The worst profitability was achieved in 2013. Recently, the profitability of the banking sector in Serbia has improved. It was influenced by the economic climate, management of human resources, assets, capital, sales of banking products, costs, and profits. The digitalization of the entire business plays a significant role in this. The impact of the Covid-19 corona virus pandemic, as well as the global energy crisis, is significant. In order to improve the profitability of the banking sector in Serbia, it is necessary to manage human resources, assets, capital, sales, costs and profits as efficiently as possible and adapt to changes in the economic climate.
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