Abstract

For the sake of reinforcing the local knowledge (that seems to be abandoned by local community of West Lampung themselves) and to make corrections against agroforestry malpractices as well as of accommodating to the poor performance of extension programs on recharge area of West Lampung (including of media lacking of extension), we have developed the entertainment media of pictorial story books of coffee agroforestry. The media were designed especially for the low literate community (Nurhaida et al., 2004) to affirm the tao of knowledge of the four tribes dwell in the recharge area: Lampungese, Semendonese, Sundanese and Sundanese of villages of Way Mengaku, Sukananti, Sidomakmur and Gunung Terang respectively (see Nurhaida et al., (2005). There are four languages edition in accordance with the locally mother tongues of the four tribes plus Indonesian to accommodate the other tribes exist in West Lampung. Desk activities were conducted at the Laboratory of Multimedia, Departmentof Communication Science, The University of Lampung Indonesia. Media pretesting were conducted twice in August-September 2005 to measure the variables of attraction, self involvement, acceptability and comprehension of the media in accordance with Bertrand’s suggestion (1978). Between the two and the second of the media pretesting, there had been conducted the media improvements. The research showed that the entertainment media have been used up to be a learning media for the propose of extension program in the recharge area successfully. This claim is supported by the high effectiveness of the five editions: (Lampungese, Semendonese, Javanese, Sundanese and Indonesian of 85, 89, 88, 89, and 86% repectively) that brookthrough aggaints the severely heavied barrier of low litteracy : 27, 44, 39, 77, dan 88 words per second respectively. It is strongly recommended that: (1) reproduce the media and disseminate into community dwell on the recharge of West Lampung to reinforce the tao of knowledge, and (2) conduct the similar research on other recharge areas.

Highlights

  • For the sake of reinforcing the local knowledge and to make corrections against agroforestry malpractices as well as of accommodating to the poor performance of extension programs on recharge area of West Lampung, we have developed the entertainment media of pictorial story books of coffee agroforestry

  • For the sake of reinforcing the local knowledge (that seems to be abandoned by local community of West Lampung themselves) and to make corrections against agroforestry malpractices as well as of accommodating to the poor performance of extension programs on recharge area of West Lampung (including of media lacking of extension), we have developed the entertainment media of pictorial story books of coffee agroforestry

  • Makara: Jurnal Penelitian Universitas Indonesia, Vol 5:30-35

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Summary

Pendahuluan

Penggunaan gambar untuk memperjelas isi pelajaran dipelopori John Amos Comenius sebagaimana dimuat dalam bukunya, The Visible of World di tahun 1653, yang pada awalnya digunakan untuk pendidikan anak-anak. Dikaitkan pula dengan bukti-bukti keefektifan media grafis untuk berbagai program komunikasi di masyarakat yang rendah tingkat literasinya tersebut di atas, maka media buku cergam perlu dipromosikan fungsinya agar dapat digunakan sebagai media belajar dan alat bantu komunikasi penyuluhan tentang kultur teknis wanatani kopi di wilayah resapan ini. Berdasarakan latar belakang dan masalah yang diseneraikan di atas, maka perlu dilakukan penelitian ini dengan tujuan untuk merancang media hiburan buku cergam menjadi media belajar yang sekaligus dapat dimanfaatkan untuk alat bantu komunikasi penyuluhan yang andal, yang kompatibel dengan latar belakang: secara fisik (wilayah resapan yang fragil dan terpencil); ekonomi (mata pencaharian utama pertanian kopi di kawasan hutan); sosial dan budaya (ada empat etnis dominan lengkap beserta berbagai kearifan lokal selain keterbelakangannya, adat dan kebiasaan setempat); dan yang mampu untuk menembus barrier yang sangat berat berupa rendahnya tingkat literasi masyarakat

Metode Penelitian
Substansi Isi Pesan
Desain Gambar Sampul dan Halaman-halaman Isi Cergam
Tata Letak
Uji Coba Media
Uji Coba Efektivitas Media
Ujicoba Desain Sampul
Perbaikan Media
Pilihan Desain Sampul
Keefektifitan Media sebagai
Bahasa Sunda
Simpulan dan Saran
Evaluation of Profitable and Environmentally

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