Abstract
Finland is among those countries leading research into the creative economy and co-configuration. A new economy preoccupied with intangible values and cultural meaning-making is being promoted in Finnish business and industry. This article argues that traditions of mentoring in business and education have much to offer in creating the necessary conditions for the new forms of work needed in this context. Mentoring as an area is ripe for development in art education also where attempts are under way to break down existing boundaries between the economy, society and the arts.
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