Abstract

Fashion of the twentieth century beginning from “The Belle Époque” in 1900, and closing the period by the minimalistic style of the nineties, is divided into decades to better study the most dominant style of each. In this essay the sociopolitical events of the 1970s, the achievements of the feminism movements, and cultural confines set before genders had been under focus to determine the influence of the current events in the community on fashion. In parallel to this impressible aspect, fashion has a mutual relationship with cinema. In this survey the effort was to clarify the influential traffic among three angles of Cinema, Fashion and Society, concentrated on the Woody Allen’s 1977 movie, Annie Hall as the case for study. The aim here was to describe how this movie having an overall soul of the fashion throughout the decade could initiate a new style by taking its core ideas from the ground ongoing social flows.

Highlights

  • Fashion of the twentieth century beginning from “The Belle Époque” in 1900, and closing the period by the minimalistic style of the nineties, is divided into decades to better study the most dominant style of each

  • Social and political effects on what we know of fashion of the 1970s, in the studies and discussions over the decade, is more based and focused in the United States and United Kingdom; which had been under worldwide concentrations and pioneers in social changes

  • “Changes in fashion through the twentieth century have brought enormous changes in the physical treatment and conceptualization of women’s bodies. These transformations in the way women appeared were both influenced by and contributed to changing notions of womanhood.” (McNeil 2009, 150)“By the 1970s, the importance of the individual and his or her emotional needs was a major theme in architecture and design” (Lutyens & Hislop 2009, 7) Considering fashion, in the years between 1970 and 1973, obviously the overlapping years with the previous decade, women are more up to catch up on hippies’ style, use of bright color dresses, Mexican peasant blouses, frayed jeans, ponchos, bellbottoms, ...everything that would take the 60s style to its extremes and exaggerated form would be most welcomed in the 70s

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Summary

Introduction

Fashion of the twentieth century beginning from “The Belle Époque” in 1900, and closing the period by the minimalistic style of the nineties, is divided into decades to better study the most dominant style of each. These transformations in the way women appeared were both influenced by and contributed to changing notions of womanhood.” (McNeil 2009, 150)“By the 1970s, the importance of the individual and his or her emotional needs was a major theme in architecture and design” (Lutyens & Hislop 2009, 7) Considering fashion, in the years between 1970 and 1973, obviously the overlapping years with the previous decade, women are more up to catch up on hippies’ style, use of bright color dresses, Mexican peasant blouses, frayed jeans, ponchos, bellbottoms, ...everything that would take the 60s style to its extremes and exaggerated form would be most welcomed in the 70s.

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