Abstract
Information technology has brought changes in all aspects of life in today's modern world. The Internet is becoming more popular and familiar as a source of information. Social media is a medium on the internet that allows users to represent themselves as well as interact, cooperate, share, communicate with other users and form a virtual social bond. The type of social media with all its characteristics brings a positive influence in building the service model. In research at Library of Muhammadiyah University of Surakarta (UMS) the users of social media Facebook (29%), Youtube (22%), Instagram (21%), Twitter (17%), Blog (7%), and wiki (4%). Facebook is the most popular of social media, allowing it to be developed as a means of meeting and online discussions that interact with each other.
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