Abstract
Memory colours, ie colours recalled in association with familiar objects, impose a powerful constraint on colour appraisal of images of natural scenes. The purpose of this study is to specify the memory representation of one particular object colour. To this end, the colour of a banana was manipulated by varying hue-angle and saturation in the CIELUV colour space. Subjects' task was to rate the similarity in colour of the resulting banana samples displayed on the screen to the typical ripe banana stored in their mind. In order to examine the dependence of memory colour on texture information and context, three ways of presentation were used: original (banana among other fruit), isolated (the same banana against a homogenous gray background), and contour (silhouette of the banana with its average colour against the gray background). The relationships between the similarity judgments and chromaticity coordinates of the manipulated banana-represented points in the CIELUV colour space is described by a bivariate normal distribution with four parameters: two means and two variances of the Gaussians on the hue and saturation dimensions. For all three types of presentation, the variance of hue is significantly smaller than the variance of saturation; this suggests that memory description of hue is more precise than that of saturation. The data show systematic differences in the hue of memory colour between the original, isolated, and contour presentations of the banana. A model describing the hue shift in terms of illuminant and surface information content in the images is discussed.
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