Abstract
Research has indicated that existing stereotypic beliefs can produce systematic biases in the processing of information. Information which is consistent with stereotypic assumptions appears to be stored and/or retrieved with relative ease, leading to confirmatory biases in memory. The present study tested the hypothesis that behavior which is consistent with sex stereotypes would be judged to have occurred more frequently than nonsex-stereotypic behavior. Subjects were presented with a videotape consisting of behavioral episodes in which male and female actors engaged in sex-typed and neutral activities. Subjects then made frequency judgments and performed a recognition task. Although all activities were actually presented the same number of times, subjects' frequency estimates were significantly higher for sex-typed activity episodes. Implications for the maintenance of beliefs in sex stereotypes are discussed.
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