Abstract
Tourism experiences, memories thereof, and their consequences tend to be analysed separately, often focusing on the individual's perspective. This paper introduces Collins' (2004) interaction ritual (IR) theory to develop a micro-sociological interpretation of these phenomena as interconnected elements of IR chains. A longitudinal qualitative study of a multi-cultural festival held in Italy, the Mondiali Antirazzisti (Anti-racist World Cup), is used to show how emotional experiences and patterns of collective action are reproduced by the returning attendees in their home communities through the trans-local appropriation of the event's format. Findings lead to a revised model of IR chains to explain the trans-local dimension of transformational event tourism. The implications for wider application of IR theory within tourism are discussed.
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