Abstract
This in-depth study explores the complex field of managing luxury brands, focusing on the legendary Balenciaga. Balenciaga’s groundbreaking departure from traditional fashion shapes is studied, highlighting its liberation-focused design philosophy, and its 1919 roots are traced. The incorporation of streetwear components into high fashion is investigated, demonstrating the brand’s capacity to respond to swift societal changes. The creations of Balenciaga are more than just clothes; they are powerful manifestations of independence and defiance. Balenciaga’s lasting impact is affirmed in the report’s conclusion, not just in fashion but also as a representation of resistance, advancement, and creative self-expression.
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