Abstract
More than just humorous online content, memes fulfill significant affective, sociocultural and political functions at both the individual and collective level. By analysing personally significant COVID-19 memes within their larger vernacular communication contexts, this autoethnographic visual essay illuminates these digital artefacts as vibrant relational resources that facilitate sense-making and social connection in uncertain times. Examining these dynamics at different levels of inquiry (micro, meso and macro) and across various contexts (personal, professional, and mixes thereof), this essay therefore illustrates how, in the context of the COVID-19 pandemic, these memetic articulations – and the conversations they engendered – helped this researcher look within, relate, and ultimately pull through.
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