Memes As A Symbol Of Political Communication

Abstract

Memes as a culture of political consumerism restructure the position of communication in society, shrink traditional forms of political communication and cause ideological loyalty to erode deeper. The study used a qualitative design to explain forms of political propaganda communication as a means of communicating. The method used is a critical analysis of the contents of Grant Kien's book entitled Communicating with Memes Consequences in Post-truth Civilization. The results generally explain that Grant Kien's book Communicating with Memes Consequences in Post-truth Civilization provides a balanced analysis of the purpose of memes, identity politics, and reconstruction of Political communication in the post-truth era. In the early chapters, Grant Kien gave assumptions about the chaos of communication posted on social media called Digital Steamworks . In his writing, Kien said that memes on social media are a tool of political propaganda and a means to corner the position of the media and society. The political styles highlighted on social media are increasingly operating as a focus for post-truth lifestyle choices rooted in identity politics. Political deconstruction became one of the conservative options, supporting a more eclectic, fluid, and specific form of political recognition. Meanwhile, memes tend to be a means of reproducing political messages and propaganda in a narrower spectrum. The study concludes that memes, which were initially a form of the general message of communication, shifted into a tool of political propaganda.