Abstract
Abstract
 
 Following the COVID-19 epidemic, a massive vaccination drive has impacted the global social fabric. This article explains multimodal discourse analysis, often known as multimodal content analysis, a qualitative content analysis method. The term "multimodal discourse analysis" refers to studying different communication modalities. It also gives scholars an example of multimodal discourse analysis that they may use to guide future research and start a debate about the possible benefits and problems of using several forms of communication. It has been thoroughly described that this study exhibited multimodal voices that can be compatible or divergent, as in pragmatic dissociative echoing. According to the theoretical thrust of this analysis, some memes are (re)posted via social media (and, in some cases, become viral), and the prior voice(s) can be re-purposed (e.g., ridiculed or unknowingly misinterpreted). Overall, this research has significant theoretical and methodological implications for memes since it highlights the efficacy of multimodal voicing, intertextuality, and echoing notions. This study emphasizes the epistemological uncertainty in public and academic understandings of memes and voices that cannot be characterized unequivocally.
 
 Keywords: meme, covid-19, multimodal social analysis, echoing, intertextuality 
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