Abstract
Abstract The rapid dissemination of meme cannot be separated from the development of communication technology. Memes that circulate are not just a joke but a reflection of offline reality and presented with interesting visuals. Image processing technology encourages people to be more creative. This study focuses on the process of consumption, production, and distribution of internet memes and the formation of cyberculture because of these process by using the literature study method. In consuming this internet meme commodity, a "work of consumption" process is needed. When the audience consumes information, it also has a "work of production" .The effort when the audience consumes and reproduces these information is called "work in progress". In consuming internet memes, there are several underlying motives, namely entetainment motives, self-expression motives, socializing and community building mottives, and informativeness Motives. Today Meme internet develops into a new communication style as a form of participatory digital culture. Cyber culture that is formed is the result of the construction of virtual identities that combine to form a new cultureKeyword : Internet Meme, Digital Era, Cyberculture
Highlights
Saat ini Era perkembangan komunikasi manusia berada pada Interactive Communication Era dengan perkembangan internet yang semakin pesat sebagai penandanya
This study focuses on the process of consumption, production, and distribution of internet memes and the formation of cyberculture because of these process by using the literature study method
Produksi, dan distribusi meme internet ini telah membentuk budaya siber yang bukan merupakan representasi dari budaya secara nyata melainkan hasil konstruksi dari identitas-identitas virtual yang bergabung sehingga membentuk budaya baru atau budaya siber (cyberculture)
Summary
Saat ini Era perkembangan komunikasi manusia berada pada Interactive Communication Era dengan perkembangan internet yang semakin pesat sebagai penandanya. . Penelitian tentang Meme di Era Digital dan Budaya Siber ini dilakukan untuk memahami gejala baru yang tengah berkembang di perkembangan teknologi komunikasi dan internet yang sangat pesat. Dari berbagai perspektif tersebut disimpulkan bahwa budaya adalah sebuah nilai atau praktik sosial yang berlaku dan dipertukarkan dalam hubungan antarmanusia, baik sebagai individu maupun anggota masyarakat.
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