Abstract
Marketing mix and quality of banking services performed by the Bank in this decade is crucial in improving satisfaction that will contribute to increased customer loyalty. This is due to current banking conditions are faced on a variety of phenomena that have entered the realm of competition, especially in an increasingly competitive due to the emergence of financial institutions whether in the banking and non-banks that offer services such as savings and loans banks. This study aims to identify, assess and analyze the influence of the marketing mix and quality of banking services to the satisfaction and the impact on customer loyalty. Locus of research conducted in PD. BPR LPK. Keywords : marketing mix of services, Quality Service, Customer Satisfaction and Loyalty
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